'Color With Heritage' Program

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About the program:


Through the principle of partnership with the Ministry of Education, and in order to achieve awareness of the culture of tourism among the generation of students and teachers who make up more than a third of the population of Saudi Arabia, we are working to achieve the goals and directives of the General strategy for the development of national tourism in the Kingdom.  This step will notably strengthen the tourism culture in the school community.  In line with the goals and aspirations of the Ministry of Education it will play an influential and active role in supporting the development of tourism and community service in all areas.

 
The idea of the program:
 
It is characterized to raise the awareness of architectural heritage and antiquities due to their importance in highlighting the cultural dimension of the Kingdom of Saudi Arabia to the youth. Through investing the skills of drawing and coloring by the students of the primary school in their art education classes the students commissioned to highlight the concept through a coloring-magazine produced for this purpose.

The program is keen to cater to the children through the organization of exhibitions of color contests in the market places and malls during forums and events across the Kingdom.

 
The Objectives of the Program:
 
  • Highlight the cultural dimension of the Kingdom of Saudi Arabia.
  • Strengthening of belonging and national loyalty.
  • Educate students of the Architectural Heritage in Saudi Arabia.
 
Target groups:

  • Students in elementary school.
  • Families of students.
  • Visitors to Architectural Heritage Forum. 

Stages of the program:

Stage

Year

Stage description

1st Stage

2011

Program was launched, and printed (500,000) copies of coloring magazine, and distributed to elementary school students.

2nd Stage

2012

Magazine has been updated and changed in shape, and 775,000 copies printed, and distributed to elementary school students.

3rd Stage

2013/2014

Organizing 50 exhibitions in elementary schools for students in all the regions of the Kingdom


Participations of the program:

  • Organizing (Color with Heritage) exhibition in Jeddah Red Sea Mall during the Built Heritage Forum in Jeddah.
  • Organizing (Color with Heritage) exhibition in Al-Rashed Mall in Al-Khobar during the Heritage Forum in the Eastern Region
  • Organizing (Color with Heritage) exhibition in Othaim Mall in Hofuf during the Heritage Forum in the Eastern Region.
  • Organizing color with Heritage exhibition in the National Museum during the occasion of His Royal Highness Prince Salman bin Abdul Aziz, Crown Prince, Deputy Prime Minister and Minister of Defense , Chairman of King Abdul Aziz Darat visit to receive the  Life-time Achievement Award for Urban Heritage from Al Turath Charity Foundation.
  • Organizing (Color with Heritage) exhibition at the University of Sciences on the occasion of World Heritage Day sponsored by His Highness President of Saudi Commission for Tourism and Antiquities.
  • Organizing (Color with Heritage) exhibition in the Built Heritage Forum in Madina.