Welcome to the School Tourism Education Program (Smile) which is held according to the clause of partnership between the Saudi Commission for Tourism and Antiquities and the Ministry of Education, in order to serve this country and to showcase its historical features, natural parks and environmental diversification.

Tourism and Society Program 

Vision

Achieving an active and effective tourism role for the individuals of the society and its social organizations in developing and nationalizing the tourism activity.

Mission

Providing the social environment which is compatible with a tourism that enhances the role of the society (individuals, establishments and institutions), encourage their participation in developing and nationalizing the sustainable tourism and performing the maximum social utilities for them.

Program Objectives

The general objective of the program is to encourage the society individuals and institutions and to enact their roles and participation in performing objectives of the work of the national project for developing tourism sector in the kingdom.

The Detailed Objectives of the Program can be summarized in the following points:

  - Spread of the national vision of tourism in the kingdom and its mission and its strategic social, cultural, economic and environmental objectives.
  - Deepening the tourism culture in the society through partnership programs adopted by the Saudi Commission for Tourism and Antiquities and the social, educational and information institutions.
  - Initiating awareness programs for the targeted society categories to enhance the principle of the “social responsibility" in achieving valuable tourism for all.
  - Enhancing the principle of integration among various institutions of the society and enhancing their roles to support the tourism activity in a way that achieves objectives, strategies and policies of the national tourism development plan.
  - Studying the local society characteristics related to tourism development and its features and resources, and then utilizing all these for the benefit of the people of the indigenous societies.
  - Making the indigenous societies aware of the most important physical, natural and human resources they have, and helping these societies to utilize these resources in the tourism field. Showing importance of the positive impacts related to tourism development at these societies and conserving the tourism resources of the country.
  - Enhancing the special features and the relative merits of the local societies through the suitable plans and programs for suiting and enhancing participating of their individual and enhance the role of their social institutions in setting and applying these plans and programs.
  - Contribution to finding local experience channels and offices to help individuals of the local societies in the way of dealing with all obstacles facing them and providing the necessary support to enable them to invest in their available tourism resources. 
  - Partnership with the Ministry of Education.
  - The school tourism education program.
  - Students training stage.
  - Teachers training stage.
  - Rules of behavior.