Vision and mission 

After the Saudi Commission for Tourism and Antiquities was founded, goals had to be set so that everyone endeavors to achieve them, and to be in front of them to determine their path . 

In the formation of these goals, the Saudi society in all its classes and sectors had participated giving rise to a unique vision of tourism for the Kingdom of Saudi Arabia. The tourism vision was based on a comprehensive framework of policies and principles of sustainability and economic feasibility in the light of the Kingdom’s social, cultural, environmental realities, and its Islamic values.

Saudi Tourism Vision

Saudi Arabia is the cradle of Islam.  With this perspective, the development of tourism should be in consistent with its distinctive social, cultural, environmental, and economic realities based on Islamic values, its authenticity of ancient heritage and traditional hospitality of its people.

Saudi Tourism Mission

The Kingdom of Saudi Arabia, concerned with its traditional values and unique parameters, seeks to achieve a balanced and sustainable tourism development, which is diversified economically, enriching socially  and generate employment opportunity, while preserving its environmental and cultural authenticity.

To achieve the above set tasks, SCTA set upon to adopt effective partnership between public and private sectors, assuming itself the role of a public sector, motivating, planning and providing guidance and necessary infrastructure for the tourism development with research and studies. While the private sector assumed the main role in direct tourism investment, development, implementation of marketing policies of the tourism industry. In order to reach this goal it has to maintain the quality and diversity through training and rehabilitation of the national workforce so as to be the best representation of national tourism in the context of its environment and culture that characterizes the kingdom.

SCTA Tourism Vision

SCTA is the stimulating center for tourism.  It works in close partnership with various parties and relevant partners to achieve the vision and mission of tourism in the Kingdom as a major supporting body for creating sustainable tourism development in line with the principles of Islamic values and cultural and environmental realities of the Kingdom.

SCTA Tourism Mission

SCTA is committed to facilitate the development of sustainable and successful tourism industry in the Kingdom through the provision of clear policies for the industry.  It is working in close partnership with industry leaders and partners to find and create an atmosphere in this nascent industry through achieving a high degree of self-sufficiency.  With respect to SCTA's mission towards antiquities and museums, it will strengthen its ability to protect monuments, register and conduct exploration studies related to antiquities, develop museums and architectural heritage and increase knowledge of the elements of cultural heritage of the Kingdom.  SCTA's department of Antiquities and Museums is exerting effectively for the creation of cultural resources to be developed and presented to the members the community in order to promote cultural of tourism, and stimulate private sector investment in the Antiquities and Museums projects.