Vision and Mission
Saudi Arabia's tourism vision, in the first place is based on its moral, social and cultural dimensions. This is followed by Kingdom's regional economic weight, its international role and Kingdom's interaction with the values of the other nations.
All the segments and sectors of the Saudi society were the key determinants of this vision. Kingdom’s tourism vision is based on a comprehensive framework of policies and principles of sustainability, economic feasibility, Kingdom’s social, cultural, environmental realities, true Islamic values and heritage, and its traditional hospitality.
The future vision of the Kingdom regarding tourism sector, is based on the following theme: "The Kingdom of Saudi Arabia, as the land of Islam, seeks for variable and distinguished tourism development to generate social, cultural, environmental and economic benefits to its citizens in the framework of its Islamic values and traditional hospitality".
Kingdom's Interest in Tourism
Saudi Arabia, concerned with its traditional values and unique parameters, strives to achieve a balanced and sustainable development of tourism, which has to be economically diverse, socially enriching and creates employment opportunities for its citizens, while preserving its environmental and cultural authenticity.
To achieve these tasks, the State has adopted an effective partnership between the public and private sectors, while giving itself the role of a public sector that stimulates, plans and provides guidance and necessary infrastructure along with research and studies for the development of tourism, while the private sector assumes a leading role in direct tourism investment, development and implementation of marketing policies of tourism industry. SCTA as a governmental body maintains the quality and diversity of its national workforce through training and rehabilitation to best represent the national tourism in the context of Kingdom’s environment and culture.
SCTA’s Tourism Vision
SCTA is the stimulating center for tourism that works in close partnership with various stakeholders to achieve the vision and mission of tourism in the Kingdom, as a leading supporter of the creation of sustainable tourism development in accordance with the Islamic principles and cultural and ecological realities of the Kingdom.
SCTA’s Tourism Mission
SCTA is committed to facilitate sustainable and balanced tourism development in the Kingdom through the formulation of clear policies in close partnership with industry leaders and private sector, and strengthen tourism industry to achieve the highest degree of self-sufficiency.
With respect to SCTA’s mission towards Antiquities and Museums, it will reinforce its ability to protect monuments by recording and conducting explorations related to antiquities and develop museums of architectural heritage to promote the knowledge of cultural heritage of the Kingdom. The Antiquities and Museums sector in SCTA is exerting effectively to create and develop the cultural resources to present them to the community for the promotion of cultural tourism, while stimulating the private sector for investment in the projects of Antiquities and Museums.